To begin the Visual Literacy module, the class has been separated into four groups. Each group must complete a group project in which they work together to form a (pretend) illustration agency, complete with a brand name, logo and website, and then create an illustration as if they are pitching to a client.
The theme of the module is 'State of Change' and in this case, the groups must decide between two potential clients to pitch to: Heineken and Red Bull. The groups must each respond to the classic slogan of the brand they decide pitch to, be it "Heineken refreshes the parts other beers cannot reach" or "Red Bull Gives You Wings". The final product of the project must include a concept for a billboard with a 'before and after' style of presentation, showing the characters depicted in the adverts becoming better than they were before after consuming the product in question.
The themes of the respective briefs include a superhero theme for Heineken and a myths and legends theme for Red Bull. My group and I decided to work on the myths and legends theme for Red Bull, agreeing that it would give us more creative freedom. Though we have yet to agree on a name for our agency, we agree that our final result should ideally be a parody of a popular legend with Red Bull shoe-horned in to answer the brief. We agree that the advert we come up with should be both relate-able and funny, so that a consumer seeing the advert would remember it.
I feel that so long as discipline can be maintained and we keep our focus on the outcome, we should do well on this project. We have decided to start by each trying out different concepts by ourselves and then comparing and critiquing them next week. At the same time, we should finalise a name for our agency and start work on the group blog and perhaps the logo and website.
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