First of all, the billboard is presented in a triptych format which outlines the three stages that Hercules goes through in the advert: felling tired and rundown, having a drink of Red Bull and then flying away on his newly-grown wings while triumphantly holding a boulder aloft. This format was commonly used in adverts for Heineken beer, and it also works well for a Red Bull advert.
Because the average buyer of the Red Bull drink tends to be feeling tired and in need of a boost, the first image of Hercules on the left shows him having apparently been trying to lift a boulder but has not had the strength to do it, so he is feeling worn out and defeated. The background of the middle image was deliberately left blank to further emphasise the image of Hercules pouring the can of Red Bull into his open mouth. The right image directly ties in with the brand's slogan "Red Bull Gives You Wings", and Hercules' posture has been designed to present the fact that he has triumphed over his former weakness thanks to Red Bull; the metaphor of wings is meant to suggest that drinking Red Bull will give you a burst of energy as if you were flying.
I designed the composition like a film poster in order to present the product to a potential consumer as in a way that is dramatic and dynamic. However, I focused too much on the character and not enough on the actual product, which is Red Bull. If the image of Red Bull was more obvious then this billboard might have been more successful. It is better than my first effort, in which the can of Red Bull was barely noticeable. Overall, it may not have been as successful as I would have liked, but I feel like I managed to do a good job despite the shortcomings.
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